Smartphone – Google Mobile Marketing Stats
By John Wilson
Two and a half Minute Video to tell you about mobile phone stats. Info you need to consider in planning your 2012 Marketing budget and advertising plans.
This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising