Text Messages Are Too Short… Maybe NOT!
By: John Wilson
On first reading that text messages are limited to 160 characters, you may think, “that’s not enough to say what I want to say”.
But there are ways to say more; here’s how:
1- You can followup with another message to be sent immediately after the first 160 characters.
2- You can have an Active Link to your Mobile-Friendly webpage will LOTS more information and images.
3- You can have a physical address show in the text as an Active Link which when clicked may offer the user choices of displaying the address on a Map, or opening a Navigation program on there mobile phone which could navigate them to the location.
Also, remember that one reason text messages are opened and read is that they ARE short and the User expects it to only take a few seconds of their time.
Hope that this helps!